Bringing a classic All-American brand into the 21st century while honoring its origin story and audacious spirit. A robust, cross-functional vision for the brand that the entire business rallies around was developed. Including consumer need states, positioning & messaging strategy, portfolio architecture, brand identity, and visual language, we leveraged their unique equities to craft an authentic brand experience that Thermos alone can claim. 

Product Renders by Kaleidoscope Imaging
Sketches by Nathan Dietz & Kelly Lin
Snapshot of Brand Guidelines
Brand Tone-of-Voice