RXBAR Layers

Developed an easy-to-understand brand pillar system for current and future offerings which informed the design strategy and packaging. A new benefit-driven offering, RXBAR Layers maintains key brand assets to remain familiar to consumers, but creates a new package language that speaks to the rich and decadent nut butter and bar layers of the product.

Photography by Kaleidoscope Imaging
Design Process
Photography by Kaleidoscope
Scene modeled in Blender