VeLO Shoes

  • Branding
  • Packaging
  • Print
  • Web

VeLO Shoes is a complete branding concept for Lenn Hann, the creator of a unique carbon fiber suspension system to cushion and propel the foot.

One of the fun and challenging parts was creating the “shoe” assets. Lenn only had a few, and not well photographed, images of his prototypes. To make quality and polished looking shoes required experimentation in Photoshop and tutorials.