Dunkin' Signature Series

Within the coffee category, there is an absence of premium, at-home offerings, that are friendly and easy to understand. Dunkin’ has an unpretentiousness yet positive brand image that uniquely positions it to offer an approachable premium sub-line, Signature Series.

The new Dunkin' Signature Series is crafted to capture that core ethos: Substance over style, friendly over fancy. No matter what, a rich, smooth delicious cup you can always count on.  

Style Guideline for Client